| Indoor Market, Northwest England, UK : |
Opened Friday 19th June 2009.
This market is not in a tourist area, but is on the edge of a city centre.
Most business now comes from people who had previously taken leaflets when passing.
Marketing the business with leaflets is important for awareness, but restrictions may apply to when/where you can distribute leaflets in your retail area.
The sales below for this market based business have been achieved with no active marketing other than leaving leaflets on the display counters for passers-by. |
Set-up Costs | Purchases | | Costs | MPX-80 Package#3 | = | £3904 | Stock (included in above) | = | n/a | High Quality Cabinets | = | £2000 | PC | = | £400 | Scanner | = | £50 | Various Display Equipment | = | £100 | Various PC Equipment | = | £60 | Various Tools | = | £30 | Shopfitting Costs | = | £80 | TOTAL | = | £6624 |
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The above costs are for a complete start-up business based in a market hall where each stall is required to be 'fitted-out' to an acceptable level.
Considerable savings could have been achieved by purchasing pre-owned display cabinets. |
| Existing businesses can add the Metaza to their existing operation for a much lower start-up cost. |
| First 10 Weeks Sales | | Week # | | Sales (GBP £) | Week 1 | = | £493 | Week 2 | = | £310 | Week 3 | = | £454 | Week 4 | = | £398 | Week 5 | = | £456 | Week 6 | = | £964 | Week 7 | = | £1151 | Week 8 | = | £748 | Week 9 | = | £918 | Week 10 | = | £880 | Week 11 | = | £917 | | Week 12 | = | £990 | First 3 Month's Sales | £8,679 |
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| We would expect this business to enjoy sales of between £2,000-£4,000 per week at peak gift giving periods like Christmas and Valentine's Day. |
| We find that the most exceptional sales levels can be achieved in tourist areas. |
| After the Package#3 contents, cost of replenishing stock should be taken into consideration from the above sales figures. |
Example Selling Prices | Product | | Selling Price | KEY11-15 | = | £9.99-£14.99 | PEND11-15 | = | £17.99 | ID2236 | = | £9.99-£14.99 | SH3333 | = | £19.99 | LGHT02 | = | £9.99-£17.99 | FLASK1 | = | £19.99 | PEN1 | = | £19.99 | JBOX1 | = | £19.99 | *In addition to prices above, an up-sell of £2.99 for text on reverse is taken by apx. 70% of customers. |
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| There are numerous up-selling techniques that can be employed: |
If a customer buys a KEY11 with an image engraved for £14.99, then you could offer them a second keyring for another family member at a disounted price of £9.99.
The only extra labour you would have for this sale would be to load another KEY11 into the Metaza. |
| When you are talking to the customer about how they would like their photo engraved (position, size etc.) you would then ask them if they would like a message engraving on the reverse side for an extra fee (RRP: £2.99). |
